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Ville d'Évian

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New graphics guideline 2017

Ville d'Évian

New graphics guideline 2017

Modernization of the "Ville Evian" logo by keeping the "naïade", which has become a key symbol of the city because it is present on every corner.
The drawing of this nymph has been reworked to give it greater consistency and visibility, integrating it into shapes that evoke the strengths of the place: a pure, transparent water city, surrounded by high mountains and bathed light and bright colors.
The composition of the graphic elements combined with a redesigned typography contributes to the dynamism of the whole.